2024 — Branding / 3D — Cinema 4D, After Effects
BIC Classic is a collaborative CGI advertising project created as part of a school assignment exploring everyday writing instruments through product-driven visual storytelling. Centered around the iconic BIC pen, the film highlights its timeless design, simplicity, and functionality through a series of stylized 3D sequences. Developed with Angel LIM, Kenta SALAUN, and Léo MOINET, the project combines product visualization, animation, and cinematic lighting to elevate a familiar object into the subject of a contemporary commercial.
Project Process
BIC Classic is a collaborative CGI advertising project developed as part of a school assignment focused on product storytelling through 3D. From concept to final render, the workflow combined modeling, texturing, and animation within a unified pipeline to ensure a coherent visual language across all shots. The project reinterprets the different components of the iconic BIC pen, isolating and giving each element its own presence, character, and sense of life. Through controlled lighting, material precision, and cinematic framing, each sequence explores the transformation of a familiar object into a collection of expressive parts, where every motion and visual beat is intentional and narrative-driven rather than purely decorative.